The organic sector claims local trade and agroecology
Over 200 companies and 20,000 organic product references
The fair addresses the challenge of boosting domestic consumption amid inflation
The 32nd edition of BioCultura Barcelona, to be held from May 7 to 10 at La Farga in L’Hospitalet, opens with the challenge of boosting the internal consumption of organic products. The industry highlights the need to guarantee transparency against greenwashing and consolidate short supply chains.
A challenge for the growth of domestic consumption
Barcelona, 04/05/26
The event expects to gather around 25,000 visitors and will feature more than 250 parallel activities over the four days.
During the press conference held at the Terra Veritas store in Barcelona, Sophie Pagnon, Director of Communication, Marketing, and Impact at Veritas, emphasized that the main current challenge for the organic sector is promotion. Pagnon highlighted that the national market still has room to catch up with the figures of neighboring countries and that the virtues of organic food must reach as many people as possible. The event expects to gather around 25,000 visitorsand will feature more than 250 parallel activities over the four days. Furthermore, over 200 exhibiting companies will offer access to nearly 20,000 references of food, eco-natural cosmetics, and sustainable textiles.
Agroecology as a response to consumer confusion
Escutia remarked that this year’s slogan highlights that «Organic agriculture is genuine, it does not deceive.»
Montse Escutia, Director of BioCultura, pointed out the stagnation in organic consumption, partially caused by the confusion generated by labels presenting themselves as sustainable without real certification. Escutia remarked that this year’s slogan highlights that «Organic agriculture is genuine, it does not deceive.» and stressed the event’s commitment to the Euro-leaf certification. According to industry data, the increase in business volume has been driven by inflation, but consumption by volume has dropped, placing the value of local production and agroecology at the core of transformation.
Business vision: proximity and transparency
The presentation included interventions from various actors in the organic and mountain sectors.
Alba Marín, from Cosmètics Giura, criticized the greenwashing practices of some large corporations and defended organic certification as a guarantee of credibility. Marín explained that 90% of the raw materials used in their 90 references come from their own crops. For her part, Meritxell Roman, from Hortec, emphasized the importance of short supply chains and social proximity between producers and consumers. Finally, Eduard Rovira, from the Clúster de Muntanya, highlighted the importance of promotion for producers in mountainous areas—who operate on a smaller scale compared to other regions—and pointed out the loss of purchasing power as the main obstacle for the market today.
Últimas noticias del sector agrifood infoodspro
